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CCLAV 2026 17th Latin American Retail and Consumption Conference Download PDF

KEYNOTE PRESENTATION

The Consumer Test

When Does AI Create a Better Retail Experience?

Dr. Jose MendozaClinical Associate Professor
New York UniversityFGV EAESP · São Paulo
October 28–30, 2026

THE CONSUMER TEST

The Consumer Test

Slide 1: The Consumer Test

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Better decisions. Meaningful control. Responsible outcomes.CLAV 2026 · FGV EAESP

THE CONSUMER TEST

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